The Golf Marketing Manual

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April SawaynBaju BatiDr. Stella Cruickshank PhDk

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The business of golf has changed dramatically.- Waiting lists have vanished- Memberships in Europe and the USA are in sharp decline - The number of new courses opening pales in comparison to the number of courses closing- Participation, depending on who you believe, is down 10-20% in less than a decade.- Online booking engines have changed the game - Discounting has significantly lowered the price of the average round - Meanwhile while the cost of running a course has increased just as dramatically- The customer too, especially the millennial, is looking for something different than the 1980’s version of a club “experience” most clubs are hanging onto for grim deIf you've read my previous books and think you know it all, think again. The Golf Marketing Manual is very different from any of my previous publications.• It’s oversized 8.5x11 format• It's over 600 pages• It's crammed with real world examples, case histories and samples you can steal and put to use at once.This is a work of epic proportions that you will use as a reference to instantly improve all of your marketing. It will also provide you with the clarity and focus you need to make good strategic decisions about the future of your club. ORDER NOW AND UP YOUR GAME FOR 2020!You'll enjoy a massive ROI in little to no time at all.

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