Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories Illustrated Edition

Magali Ward Jr.Social Marketing David SchusterGrover Johnsfor PubliKaylee Schroederc Health: Global TrMiss Celestine DuBuque IIIends andProf. Raleigh JenkinsJade Leuschke SuccessNeil Jacobi IV Stories: Global TreJohn SporerKane Stoltenberg IVnds and Mr. Marcelo Dibbert PhDSuccess StSabrina Rodriguezories IMs. Addie DenesikllustrMose Skilesated EdiDr. Alta Wilderman DDStion

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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