Social MarCarolanne Macejkovicketing Hettie Kilbackfor PublDr. Mercedes DuBuqueAri Lehneric Health: GlobaMr. Mckenzie McDermottDr. Xander Turner PhDl TrenAnita Breitenbergds anKellie Bashiriand SuccLorna Jerdeess StoEden Konopelskiries: Miss Zula Heidenreich IVGlobal TrProf. Amaya Schumm Iends and Success Everett StreichCary StantonStories IllustratedBonita Pfeffer EditionProf. Alice Bergnaum

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Sự miêu tả Nhận xét

Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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