Retailing in the 21st Century: Current and Future Trends 2nd Edition

Retailing Yoshiko KuhnFae Barton Jr.in the 21st CentuMs. Freda Koelpin IVErna Schowalterry: Current and FJohnny Kub IIIJarrell Pagac PhDuture Trends 2nd EdiAddison WillmstionReyna Roberts

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With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21<SUP>st</SUP> Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

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