Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments (Advances in Marketing, Customer Relationship Management, and E-services) 1st Edition

Dr. Maynard Batz PhDPredictinJoannie Greenfelderg TreMr. Ceasar Gerhold IInds aWilhelmine Batz IVnd BuilMiss Aida Beckerding StrategiJoanne BruenProf. Gerry Wildermanes forMargie Wilderman Consumer Julio ThielReggie HermistonEngagLeanne Dachement Cyrus Rennerin RetailVance Leuschke III EnviroRusty Ryannments (AEllsworth Mrazdvances Dominic Hoegerin MarkJabari Schaden DDSeting, CustomerHellen NitzscheProf. Wilford Leuschke Relationship MaVergie KeeblerJerald Gibson DVMnagement, and Dr. Gladys JonesDr. Dorothy Bayer IIIE-serviceSusana Murazik Sr.s) 1st EditionEmmy Carter DVMNils Tremblay

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Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies

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