NFTs & Leonel BeerMETAVERSE Prof. Clifford Trantow IZackery WunschMARKETINGJules Schroeder PhD STRATProf. Isabella McDermottEGIES Prof. Genoveva Adams IIFOR BRDr. Aileen KutchANDS: How brands Mrs. Berniece CreminDominic Carrollshould useKailee Powlowski NFTs & MAlta Romagueraetaverse in thDr. Ernesto Pfannerstill DDSKatelynn Kohlereir marketing stratCamryn KreigerSallie Boscoegy

Inspired by various sold-out NFT projects ranging from the most prestigious ones, let’s step into everything brands should do in order to achieve their NFT marketing goals.
First of all, we’re going to explain what is an NFT and what types of NFTs do exist. We’ll dive into the top NFT Marketplaces and Metaverse platforms, as well as the most important NFT protocols and NFT wallets in order to understand their infrastructure, what are the gas fees and how to avoid them.
Then we are going to analyze from scratch, why brands should use NFTs, how to make a Marketing Plan, who are your NFT buyer personas and what your brand’s selling strategies should be. We’ll examine Storytelling and what utility your NFT may offer.
Step by step, you’ll learn how to create a White Paper and develop an NFT Roadmap. What are smart contracts and what decisions you need to make before set up. How to build your brand’s community, why you need to educate your audience about NFTs and use Whitelists.
How to benefit from Search Engine Optimization (SEO), social media promotion, public relations, email and influencer marketing. Which paid advertising channels provide you with a wider reach and how you can collaborate with other brands to achieve better results.
Furthermore, you’re going to learn how to host giveaways, airdrops, make bounty campaigns, use affiliate marketing and make AMA Sessions. What SMART Objective and KPIs should you take into consideration and how to build an NFT Team.
We’ll examine how various industries jumped in the NFT bandwagon and their most successful use cases to get inspired.
Last but not least, you’ll learn what are the best marketing strategies for the Metaverse and the top branded examples to get inspired for your brand as well.