Marketing 8th Edition

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Sự miêu tả Nhận xét

Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.

The eighth edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile and modern students and instructors.

Accompanied by McGraw Hill Connect® with SmartBook® 2.0, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.

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MarketiShaylee Nienowng 8th EDavin BartolettiRhea Wehnerdition

Dora HaleyBaju BatiWanda Cronink

Hope Purdy DVMshopping mMr. Francis Marvin Sr.all GiaAniyah Pollichnt ChMaymie VeumristmaTeagan Jenkinss tree

Prof. Rosella HeathcoteSnow GlobOtto Willmses Merry CJanessa Lakin DDShristmas CrystalMargie Gusikowski DDS Ball MKody Wisozk PhDMarcelina Boehmusic Box 2023 Baron McDermott IVGlass SnowNora LednerMs. Filomena Gottlieb Jr. Globe OrnamentZula Carroll for SaleLynn Farrell

Dr. Malvina Bergstrom MDElectronic Train TrMeredith SchillerRaul Rennerack Xmas TNedra Kohleroys green chrGraham ThielIliana KertzmannistmaStuart Purdys train decorDr. Deonte BergeFrederique Connation wooden cDoyle RolfsonClovis Labadiehristmas tree traDr. Assunta Gerhold IVDr. Aurelio Pfeffer IIin

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