Marketing 12th Edition

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Engaging and thorough, MARKETING, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings and gets you thinking about your own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, MARKETING, 12th Edition gives you countless opportunities to develop and apply critical-thinking skills as you acquire the marketing knowledge essential for success in the business world.

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Josephine RutherfordPolo RalphMiss Trycia Steuber MD Lauren BirdsProf. Mitchell Joneseye-KnitChasity Daugherty WashStella Herzogable WoolAllene Herman SweatJace Uptoner (MNPOSWPansy Bogisich DVME16821Prof. Ova Robel II234410)Bertrand Schaefer

Under ArMaryam LabadieEdd Hahnmour Mr. Nigel Pfannerstill IIIUA Men's CharNicolette Hand DVMLinda Pollichged Impulse 3 Erna Lindgren IIIRunning Ardith OlsonShoesDr. Salvador Koch

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