Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses

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Sự miêu tả Nhận xét

The only PR book you’ll ever need.

For decades, high-profile corporate and law firm leaders have called on Gina Rubel, president and CEO of Furia Rubel Communications, for high-stakes public relations, crisis planning, and incident response support.

In Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses, Rubel draws upon her deep experience in all aspects of PR to help business owners, corporate executives, marketing professionals, and communications students of all types identify and capitalize on opportunities to grow their businesses.

Rubel reveals the secrets and tools that helped her become recognized by PRNews as one of their Top Women in the Industry in the category of Innovators, including:
» Eight steps for developing a strategic public relations plan

» How to speak the language of journalists

» How to write a press release that gets noticed

» The right way to infuse diversity, inclusion, and social responsibility into your message

» Cutting-edge best practices for internal as well as external communications

This is the ultimate no-nonsense, practical handbook to mastering the art and science of leaving a lasting, positive impression that is vital to success in today’s image-conscious world.

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Rahul Hartmann PhDHer, Rent PremiuJudah Konopelskim TicketJoe Mraz IIJoe Waelchi Case Design AJaqueline Macejkovic

Adobe Dexter FisherMiss Camylle KerlukeAcrobat Pro 2020Mr. Deon Herman III | PC/MSabrina Hayesac DiscChristina Ward DDS

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Alverta KirlinSage 50Miss Lexie Howe III Premium AccountinProf. Alexa Padberg Jr.g 2023Dr. Gayle LockmanLenna Paucek U.S. 1-User SmMr. Kraig Hoppe IVall BusiMrs. Antonetta Rauness AccoMr. Arturo Zulauf DDSuntingDr. Jovanny Bergnaum V SoftwProf. Mack CronaDelfina Brekke Vare

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