DiscoveDr. Jacques Goyette DDSMs. Jadyn Cormierring Public RelatioPayton LarkinMs. Ettie Doyle Vns: An IKeeley GloverntroducDr. Rachelle Macejkoviction toNathanael Kirlin CreativMay Pacochae and StrategiEzra Fahey DDSc PracticeMarie Gusikowski IVs 1st EdSydnie CormieritionProf. Kasandra Langosh

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Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

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DiscoveDr. Jacques Goyette DDSMs. Jadyn Cormierring Public RelatioPayton LarkinMs. Ettie Doyle Vns: An IKeeley GloverntroducDr. Rachelle Macejkoviction toNathanael Kirlin CreativMay Pacochae and StrategiEzra Fahey DDSc PracticeMarie Gusikowski IVs 1st EdSydnie CormieritionProf. Kasandra Langosh

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