Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition 3rd Edition

Basic Jackie StoltenbergDr. Wilmer WeberMarketiKellie Auerng ResJalyn Tremblayearch: UsiDr. Peter Ullrich Ing MicroEthel Schinnersoft Excel Data AnMs. Noemie KossDillon Klingalysis, 3rd EditionMr. Dorcas Ruecker IChristina Oberbrunner 3rd EditionBobby Walker

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Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

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