Mae ParkerLEBEL IAU SeruGeneral BeierRoselyn VonRueden IVm CreaEric Littlem Hair Brandy FeeneyTreatmItzel Danielent 200, 600, 1000mlYoshiko HegmannJon Nienow - Hair HydraDannie HammesDr. Bernita Fahey DDStion - Stephania Watsica Hair UniformitGlenda LegrosyCandace Collins IV

Lebel IAU Serum series: For kinky, hard to handle hair

A new approach to kinky, hard to style hair types from Lebel’s popular IAU series.This series comes in four steps to care for kinky, stiff, and thick, frizzy hair.

IAU Serum Cleansing (Shampoo)
This silicone free shampoo foams to a creamy, dense lather that gently but deeply cleanses the hair and scalp, making your hair fresh and pliable.

IAU Serum Cream (Conditioner)
Delivers hydration deep into each strand of hair and ensures that the hair’s texture is uniform from root to tip.

IAU Serum Mask
This special care mask cares for highly damaged hair that tends to frizz by delivering moisture into the core of each strand.

IAU Serum Oil
A leave in treatment that gives a shiny, silky texture to stiff, brittle hair, for a hydrated feel that lasts.

Did you know?

Kinky hair is surprisingly common!
65% of Japanese women say that their hair is somewhat to very kinky. Although some would like to treat the hair’s dryness and stiffness, there are many women who enjoy making the most out of their hair’s natural individuality!

Why is kinky hair hard to deal with?
Kinky hair can be hard to style because of the shape of the hair itself. If you look at a cross section of straight hair, it’s close to a perfect circle. Kinky hair, on the other hand, is more irregularly shaped, and no two strands are alike. This irregularity means that some strands absorb moisture more readily than others. High temperatures can also cause some strands to expand, and some to take on a rough texture…

Why is daily care so important?
The Lebel IAU series starts with shampoo, ensuring that even hair that is kinky at the roots is washed gently and effectively. Then, as kinky hair is easily damaged, it delivers moisture deep into each strand, and ensures that the hair’s surface is smooth and silky. By choosing a routine that matches your hair type, you are ensuring that your hair is shiny, easy to style, and feels great to touch.